A new workshop series for ambitious online teachers and creators that will give you a monthly burst of inspiration and knowledge to improve everything about how you market, create, and run your business.
Brought to you by Kerstin Cable of Fluent Language and Lindsay Williams of Lindsay Does Languages.
You’re a passionate online teacher, armed with tons of expertise, a talent for sharing your knowledge, and the ambition to spread your message to thousands of people around the world.
You want to create lessons and tools that help you scale your work and build a smart business that helps you thrive and succeed instead of making ends meet.
And as a one-person entity, you’re not made of time or money. You’ve got to do it all: marketing, teaching, creating, selling...without ever having been to business school.
You probably know what it’s like to spend hours glued to your screen and researching solutions, social media strategies, and teaching platforms. To spend a full day planning, just to feel yourself panic when you realise you’ve got trapped in procrastination.
We know how frustrating it feels to have a business question and find a million answers out there...but none of them seem to fit a passionate one-person business like yours.
You’d love to feel confident and motivated in your business every day, knowing you can teach what you are best at and thrive as a company of one.
You dream of delivering more than just a weekly 1-to-1 lesson.
Maybe you want to launch your online course to a group of excited students who start telling all their friends about it.
Perhaps you want to publish your own book or podcast, run amazing events, or get a new group class off the ground.
As independent online teachers, we care deeply about our work. And that means if we don’t get the message out, our ideas won’t ever have an impact.
And the truth is that there is no need to keep holding back and doing the same thing you’ve always done.
You are a credible expert in your field and ready to build the project you’ve secretly been dreaming of, and now it’s time to tell the world!
When you’re creative and you have a message to share with the world, the possibilities are endless. The problem is that they can feel too endless.
Sometimes instead of creating and promoting the impactful products that you dream of, you’re spinning your wheels and going around in circles
...looking at a hard drive of half-finished drafts
...or even worse you might find yourself with a finished course that just isn’t selling!
There are a lot of business coaches out there on the internet who want to tell you that the solution is to spend more money or hustle hard, shouting about your new product to anyone and everyone on the internet.
That’s great for a week or so, but if you’re like us, you’ll have tried that kind of strategy and found that it’s kind of unworkable. You don’t have the time or money to just outsource a little more or get up another hour earlier.
And to be honest, you’re kind of exhausted trying to keep your business running on the basis of one-to-one work where you trade your time for money.
Like you, we care about our students and we are passionate about what we teach. This is an amazing time to work in this field - you can work online from anywhere in the world and use low-cost tools to create at professional levels.
...learn what you need to know and how to make it work in your business, exactly at the right time.
...focus on the tools that will help you become super productive because you’ll work on what matters most.
...create amazing new products that inspire your audience and help you break out of the time-for-money cage.
...get motivated by a buzzing online community of like-minded people who know the realities of your individual situation.
The key to going from exhausted online teacher to inspiring subject expert is to learn from the right kind of people.
Like you, we’ve spent years trying to figure out the best strategies for choosing which products to create and how to sell them to the right people.
We’ve had our fair share of dead-end advice sessions and conversations with business advisors and coaches who just don’t seem to get what teaching online is really like.
Honestly, if all we wanted to do was to write a textbook, we’d have been out of here years ago. But like you, we want to create a deep impact with our work and have fun while earning a living.
You probably know how amazing it is when you find that one answer to the question you’ve had bouncing around in your mind, just at the right time.
What you want is a place to learn new skills, sharpen your business skills, and become part of a community of ambitious teachers who know what it means to do it all as only one incredibly well-organised entrepreneur.
If you’re making things happen as an independent online teacher, you’re going to need motivation, confidence, and skills.
That is exactly what we have created for you. It’s called..
Teach & Thrive!
Teach & Thrive is a new online community designed around flexible, actionable training sessions that come to you on a monthly basis.
It’s created by Lindsay Williams and Kerstin Cable.
We’re two passionate online language teachers who decided to create a business out of what we love to teach.
"What I like about Kerstin is her ability to pull a number of resources together and point people in the right direction. I'm sure she has a wealth of expertise herself, but in my humble opinion her major strength is the ability to compile her own experience, the experience of others and some other people's valuable advice and bring it all together."
- Elena, on Kerstin's Savvy Brand Academy
“Lindsay is very responsive, always has good energy, and has created a lot of great resources for aspiring online teachers.”
- Jessica, on Lindsay's Online Teaching Starter Kit
Between us we have written books and online courses, conquered the world of podcasts, worked from four different continents, and developed productive systems to help us make a good living every month.
We know how important it is to run your business your own way and speak to your students with an authentic voice.
In seven years of online teaching, we have had our fair share of disappointments, bombed launches, abandoned campaigns and mean comments on social media. We also know the amazing feeling of being able to write your own paycheque, set your own working hours and receive emails of gratitude from happy customers (who paid full price).
And the thing is...everything got a little bit easier once we found the people that get it and once we started talking to each other.
We learnt that sharing experiences and skills is the key to success, and nothing is as helpful as hearing from people who know exactly what your world looks like.
We regularly hear from online teachers who have questions about how to create a successful online teaching business. Questions like...
What should I write on my website?
How do I know which one of these product ideas will be successful?
What can I do to stand out from the crowd and show my students that I am different from every other teacher?
How can I know what to write on my blog and on Instagram and Twitter and Facebook...and do it in a way that doesn’t take days?
And the big one...
How do I make more money without working even more hours (because I really don’t have them)?
Maybe you used to think that your passion and expertise is all it takes to get ahead. And the truth is that you need a smart system and an experienced mentor to guide you when it comes to creating the teaching business that you dream of.
That’s what you get in the Teach & Thrive sessions.
Sometimes you need a second perspective to see things clearly. That’s why we are over the moon to be offering you a place on Teach & Thrive as a collaborative project, so you can learn from not one focused business mentor, but two of them.
This workshop series is a unique opportunity to learn from both of us and get solid advice that works for you as an individual, not another student in a massive online course.
“Kerstin is a true gem! Super smart and provides excellent online business strategy insights. She has a breadth of experience and is extremely easy to talk to. Recommend her highly and would rehire her again in a heartbeat.“
- Dana, on Online Business Coaching with Kerstin
“I cannot thank Lindsay enough for our Quickfire Coaching Session today! [...] I feel like my online teaching business has already and will continue to benefit from our 1 hour of planning. Cannot recommend this enough to other online language teachers. Thank you Lindsay!”
- Georgia, on Teacher Coaching with Lindsay
In this unique series of online masterclasses, you’ll learn our tried-and-tested strategies for running a one-person business, building a marketing strategy that works, and creating high-value products that will create new income streams so you don’t have to trade your time for money.
It’s hard to create new things when you’re busy working.
We will help you focus on your productivity and clear any long to-do lists so you can focus on the work that matters.
Motivation is unreliable.
Our flexible control centre gives you a voice so you can ask for custom training on exactly the question that is on your mind right now.
Your calendar is pretty full.
You need a focused and well-organised answer to your questions instead of scouring the internet and sifting through generic advice.
Here’s what’s inside Teach & Thrive:
The best thing about this new series is that it is NOT a pre-recorded bank of instructions that may or may not help you in the moment.
Instead, you have got an active say in the topic that you want us to cover next.
Feeling stuck on website writing?
Always wondered how to podcast?
Getting frustrating because you're drowning in tasks?
This way, each workshop becomes your very own on-demand training and you can finally stop googling everyone else’s advice and take a power hour every month to implement the answer.
Request the topics that you need to hear about, and never waste another minute reading 100 answers that don’t quite fit.
“Kerstin speaks from years of experience in the field of online teaching, marketing and branding. She knows what it feels like to be incredibly passionate about paving one's own path in the world of education, and knows only too well the fear and insecurities that 'breaking free' from the norm brings. Kerstin has been, and continues to be, one of my main inspirations for launching a tutoring business.”
- Mererid, on Kerstin's Savvy Brand Academy
“Working with Lindsay has been an absolute pleasure as well as an amazing progress for my business. When I started I couldn't even call it 'business', but now I can and want to.”
- Anjelika, on Lindsay's Online Teaching Starter Kit
We have lined up an amazing season of learning for you and your online teaching business, and we are looking forward to helping you Teach & Thrive.
“Kerstin is an inspiration and has down to earth ideas that will help you to bring your marketing to the next level. She helped my company achieve a significant increase in sales during the promotion period of my new course, and her work helped us focus on a couple of core ideas rather than getting lost in several ideas with low potential. Kerstin’s enthusiasm is contagious and she was 100% fast, trustworthy and reliable. It was a pleasure to work with her.”
- Michael, on working with Kerstin as a Marketing Consultant
“Working with Lindsay was a gift I should have given myself months ago! I felt supported and encouraged as we worked through my questions and blocks. After one hour with Lindsay, I am 100% ready to move forward with my teaching business using the actionable steps that she tailored to my specific needs. Thank you Lindsay!”
- Annamaria, on Teacher Coaching with Lindsay